Aciety is a B2B software service and product platform, uniting 1600+ companies from Europe.
We help clients globally by: a) picking the best ready-made product; b) developing custom solutions; or c) combining products with customization service.
With software products companies we sign TAP Agreement, which enables our clients to receive av. 40% discount on software, while producers receive full payments.
TAP is an accumulating discount coupon - each month the effective discount grows until TAP is used to buy software products (or potentially - services).
Producers sign how much TAP they would accept in EUR value (i.e. 100,000 EUR worth of TAP) from Aciety customers. This agreement gives Aciety the right to distribute TAP.
Based on the agreement - value of 1 TAP is equal to: a sum of obligations from all product companies and divided by 10,000,000 TAP (i.e. 1.09 EUR/TAP now).
When a new customer chooses a product, integration usually takes a few months. When buying TAP to later pay for this product, Aciety gives guarantee - regardless of the growth in period, we reserve enough TAP to form a predetermined discount (av. 40%, i.e. pay 6,000 EUR to buy 10,000 EUR product in 3 months).
Aciety is on-boarding around 10,000 products to accept TAP (from 50,000 globally) and it will take 5 or more years to sign all agreements based on our growth so far. This is the period when customers can accrue significant discounts.
At around 10,000 products, based on the distribution rights we will distribute all 10,000,000 TAP. In high thousands the growth (and discount) will slow down substantially as there will be fewer important solutions to add.
At maturity TAP will become a universal software coupon (i.e. any company could find software it needs) and as no significant discount gets accrued, it will be likely sold at a small discount (5-15% equal to affiliate commissions) for customers to receive instant discount when buying software with TAP.