For over 30 years, GoodCook has been relying on partners to sell their products. The only presence they had was an Amazon store. Recent changes in consumer behavior made GoodCook rethink its business strategy and enhance DTC (Direct-to-Consumer) selling into its operations.

The company had a perfect place to start to expand its online presence – the recipes blog with thousands of daily visitors. Customers moving online pushed GoodCook in the direction of turning the blog into an eCommerce store. The main challenge was to add the eCommerce functionality without losing an ounce of the traffic and users (Spoiler: the mission was accomplished).

The readiness to innovate and desire to put customers’ needs first encouraged GoodCook to explore the latest technology — GOPWA Storefront by GoMage.

It all sounded rational: why stop at website development, if a business can go further and build a solution that is lightweight, efficient, provides a seamless user experience, and has a lot more capabilities than a traditional website? Progressive web applications turned out into a decision that ensured a smooth transition from a blog into an eCommerce website without pushing customers away.

GoMage caught an eye of GoodCook because of the GOPWA Storefront that met all the requirements. Combined with over 11 years of experience in Magento, GoMage became the driving force behind GoodCook’s transformations and transition to Magento PWA.

GOPWA provided GoodCook with a wide range of ready-to-go features and flexible content management capabilities that, together with GoMage efforts, enabled to launch a tailor-made PWA in just five months. GoMage took on all the heavy coding and helped to transfer all the information to the new content management system and integrate the GOPWA Storefront with Salsify, NetSuite, Klaviyo, Mailgun, and Cybersource. The GoMage team achieved the main goal – to create an uninterrupted and seamless user experience.

And the results were instant: not only GoodCook did not lose its website traffic but have started growing it and getting first sales right after the launch. Currently, the company keeps working with GoMage to deliver extended functionality and further improve their webstore.

GoodCook experienced the following results from PWA implementation:

• Customer engagement increase by 66%

• Engagement rate boosted by 25%

• Improvements in session duration by 30%

Currently, the company keeps working with GoMage to deliver extended functionality and further improve their webstore.