Challenge

Working with established businesses is completely different experience than launching startups as we mainly did before. This service was already used by thousands of customers, so the new version had to meet their expectations. It required the same user experience but with a lot of new functions and a modern interface. We also had to develop a very strong back-end system to migrate all data to a new service and handle increased amount of requests after the launch.

One of the features we created was automated scheduling of content across various profiles (Jukeboxes) and social accounts of the user. There was a very sophisticated algorithm created to provide the best possible efficiency of time spots usage while also considering all restrictions of social APIs.

Solution

Our engineers were able to work effectively with the previous code, and the new system we developed helped customer to increase all KPIs. While working on new features there were a lot of improvements added to the existing system. Code refactoring was performed which helpedsave a lot of time when working on subsequent versions of the software.

Outcome

Automated posting to social networks through configurable profiles Automated customizable thank you Tweets Targeted Twitter posts Auto-scheduling Visual scheduling