Boards & More is one of the world’s leading Kitesurfing, Stand Up Paddling and Windsurfing equipment companies.

B&M found themselves in a difficult situation with an unstructured database and a poor CRM to manage the information regarding clients, product registrations, distributors, schools and demo tour dates.

Sysdivision took on the challenge to build a new scalable database and a new CRM compatible with all of their brands. On top of this we had to build a RESTful API completely optimised for mobile apps (see North Kiteboarding).

Last but not least, we designed and built a completely scalable and cost efficient server architecture.

The CRM provides and easy way to build the product catalog for each brand, filter customers, distributors, dealers, tour dates and warranty registrations.

The smartphone application content can also be managed and moderated from the CRM.

The storage of the media library with action pictures and videos is easily managed through the CRM.