Metalica is a Romanian company that started producing stoves and cooking machines in the early ’50s. Their cooking machines were the most popular back then and amid the first ones to enter the kitchens in the countryside, replacing the old wood stoves with hobs on top. Yet, the company has been going through several changes after the ’90s, the business core and the visual brand as well. These changes required that the brand would once more define their vision while stepping into more current times.

The image we’ve been building is a mix of these features: strong and imposing, familiar and lasting, traditional and local. We used as the main symbol the wolf because it’s an animal that is often referred to in the old local myths and stories. It is a meaningful figure when it comes to this place’s origins. We also integrated a local symbol for the company hometown Oradea, which is the pentagonal fortress - by using the pentagonal contour.