Customer Loyalty Software for a Café Franchise

Custom developed Customer Loyalty Software for a café franchise in Australia. Customer needed .NET developers with experience in imaging and real-time processing of QR codes to produce Customer Loyalty Cards Software for a café franchise. Required custom software have to produce and process thousands of loyalty cards in cafes across all the country and handle all the operations related to accumulated bonuses and discounts, such as calculations, automatic discounts, and processing of the payments with bonuses.

Challenge

We needed to devise and implement and easy-to-use solution for nontechnical users that would enable the production of loyalty cards as well as quick, reliable scanning and tracing of loyalty card usage. Existek devised the solution and developed code, then pushed out the code to production. Customer Loyalty Software also had to be integrated with existing POS software to allow staff to apply the discounts using loyalty bonuses.

• We needed to achieve high stability of the Customer Loyalty Software since it has a big workload and is used in many cafés across all the country.

• Avoid involvement of the costly and unreliable hardware solutions like barcode scanner and contacts lock-ins.

• Achieve 100% accuracy of the QR codes and Images Processing with webcams

• Integrate custom Customer Loyalty Card Software with POS system to let customers pay the bills with accrued bonuses

Solution To get started, we built a scope document that covered the existing hardware, existing limitations, requirements for speed, and versatility. Customer Loyalty Software was built using a combination of image processing libraries for video and .NET. Here’s the functionality we’ve implemented to achieve customer’s goals.

• Customer Loyalty Software has very little downtime and processed thousands of loyalty cards.

• Loyalty Card Software did not involve costly hardware solutions or contract lock-ins.

• Real time processing of the QR codes and Images

• Database of the customers with data about bonuses amount

• Loyalty Card Software that allowed managers to accrue bonuses to the customer’s card for each order

• Automatic calculation of the discount and the percentage of bonus accruals

• Possibility to pay a check partially or completely by previously accrued bonuses

Impact The café franchise has loved the Customer Loyalty Software we build for them. The solution has very little downtime and processed thousands of loyalty cards. Customers love it as well as users.

Cafe visitors were very engaged by the loyalty card process; they found it fun and reported this back to the owner. The café owner loved using the software as it was very stable and never crashed or broke down, and could be relied upon in any circumstance which is very important for the Customer Loyalty Software. It also did not involve costly hardware solutions or contract lock-ins, which they viewed as a success.

The end product was highly usable, very low maintenance, and highly reliable.