We managed to migrate an online store for leading second-hand forklift dealer from Magento 1 to Magento 2 avoiding data loss, improved the website performance, and integrated the vital B2B features.

Main issues

Initially, this customer has an online store running on the Magento 1 platform. Over time, however, the company has faced the following issues:

1. Maintenance
   

To keep Magento 1 online store secure, the client needed to install numerous releases for security patch updates. Such updated often caused conflicts within Magento 1 components. All these factors have significantly increased website maintenance costs. 2. Conversions The design of Magento 1 online store was outdated and the checkout process consisted of five screens. In addition, the Magento 1 store had too slow loading speed. All these factors had a negative impact on the customer journey and resulted in a low conversion rate. 3. Invoices Since the client came from the B2B sphere, he required advanced features as sending invoices. Magento 1 did not provide the necessary extension that might meet the client business needs.
4. Marketplace integration The business strategy of Richter Gabelstapler included the marketplace integrations, which Magento 1 does not provide. Richter Gabelstapler needed a team to migrate their online store from Magento 1.7 to Magento 2.0. The company hired our team because they have found positive feedbacks on our Magento 2 migration services from our previous client.

Client Requirement

Richter Gabelstapler hired us to perform a successful re-platforming to Magento 2 avoiding the loss. In addition, the customer emphasized that his new online shop should have the user-friendly e-commerce design, optimized for mobile. Another customer's requirement was to empower an online store with such B2B feature, as invoice payment. Also, the customer required to increase the number of sales channel and integrate the online store with marketplaces such as eBay and Amazon.

Results

After the migration from Magento 1 to Magento 2, Richter Gabelstapler has faced the following results: 62% additional site traffic from mobile devices was recorded 35% of orders were received from Amazon and eBay 25% faster website loading speed 60% higher conversion rate

Client testimonial

“Thanks again for the great service and we will be back for more! During the timeline, the team was very helpful patient and professional by answering our questions and offering a better solution based on their expertize. Wonderful to have a service company that you know you can trust!” Till Richter, CEO at Richter Gabelstapler