Fresh image, bright legend and special character – these are the main components for the renewed vodka Rada Premium website. The task was not only to create a web page as a part of brand launch, but also to make it desirable for a progressive consumer with an active lifestyle. Rada Premium is the first Ukrainian alcohol brand in pure luxury style from one of the largest alcohol companies “Bayadera Group”. Visual appearance and positioning of vodka has not been updated for a long time, which negatively affected the inflow of new customers. To solve this problem, the product required a new image and a modern resource within the launch. The core of the site concept was the idea: vodka that fits any party and is welcomed in big cities around the world. We developed the fresh design which was harmonious with the cosmopolitan character of the product. The animated globe on the home screen symbolizes our planet and places on it, where you can get traveling with brand. We also provided the copywrite, focused on active user, who travels a lot. The responsive design helps users to get acquainted with the brand on any platform. Regardless of device type (smartphone, computer or tablet), all the visual features of the resource are available: the animated globe, moving elements and visual effects.