Woo is a dating app that aims to match like-minded people. The application made women’s safety first and privacy its top priority. Apps makes it easy to navigate this world of dating, making it a comfortable and fun. Women’s interests, that feeling of safety and privacy is paramount. With over 1 million matches and counting, we are committed towards changing the dating game in India and helping women feel more empowered in making meaningful connections with people they fancy. It’s not surprising ours is the dating app women love.

Project idea Several years ago, we were requested to build a dating app for Indians that would help single people find their best matches, based on ethnic and cultural characteristics. Our client envisioned an app that would stand out from all the other dating applications out there by making women’s privacy and safety a top priority.

Target audience Woo also enables users to like or ignore someone without revealing their identity. If both users like each other’s profile, a private chat room will open for both of them.

Challenges & results Our client envisioned an app that would stand out from all other competitors by putting women’s privacy and safety first. The Addevice team was tasked with a few challenges:

Challenges Building a successful MVP Creating a user-friendly mobile app with a simple user interface Making built-in messaging capabilities Staying within the budget and meeting tight deadlines Thorough app testing to make sure the app meets all the technical, functional and business requirements

Results Top dating app on App Store & Google Play Over 4.5 million users worldwide Over 1 million matches 4.1 Average User Rating Developed in less than 12 months