Challenge

To come up with and to develop a Facebook application linked with music as well as fresh and relevant to listeners of a radio station Radiocentras. The aim was to attract new active users of Facebook page of Radiocentras whou would be true fans of the radio station; therefore, the application did not necessarily require becoming a fan of the page.

Prototype

An application based on guessing a song was conceived and designed. Players have 60 seconds to guess as many song titles as possible from a given melody. Anyone who collects more than 100,000 points have a chance to win a prize. Prizes are awarded in a random manner.

Result

A fun, attractive and fresh Facebook application that was the first one of its kind in Lithuania was created. Over 8 weeks of gaming, cash prizes in the amount of LTL 3,000 were given away, new users of the website and Facebook page were attracted. It was possible to guess songs without becoming a fan of the page of Radiocentras.