Challenge Fintech startup SavvyMoney decided to strengthen its presence in the market and get a new round of investment.
Main objectives to gain this aim were as follows: Grow its audience – at that moment it was around 10k users. Improve website low performance (80%) and scalability so system could maintain a higher number of users. Develop SavvyMoney Pro feature with options of registration, enrolling accounts, proposing payments plans. Development of credit product based on SSN and personal users info. Feature of suggesting offers for users. Integration with other web resources, SSO solution. Solution
At the start of the assignment Romexsoft provided Rescue Mission service and improved website performance from 80% up to 98% by using REST architecture. This gave an opportunity for the system to maintain more than 180k users without system crashes. At the moment application is running online 24/7.
The rapid traffic growth led to a need of adding resources on Amazon Web Services every time it happened and terminating such resources when the traffic falls in order to reduce costs. By adding an auto-scaling feature we created a cost-effective model reducing man-hours and 60k usd yearly of the total cost of Amazon Web Services resources.
Romexsoft team has helped SavvyMoney develop a new product such as SavvyMoney Credit Score which is designed to monitor financial health based on SSO solution for integration with financial business partner software systems. This solution allowed the transition into B2B model targeting on credit union users and creating co-branding pages.
We have enabled the system to suggest loans and credits for refinancing based on user financial data by developing Offer Engine application.
After implementing these improvements an amount of users has increased by 18 times and led to the closing of a Series D funding round.
Key features include: credit report card and credit risk score generation; personalized loan account; custom payoff plan; evaluation of debt and expenses relative to user’s income; production of personalized recommendations; DIY Payoff Newsletter; high level of safety and data encryption; backup and restore strategies.
Romexsoft is a High-load Java Application Development company founded in 2004. During the last 12 years we've developed and successfully delivered more than 100 projects to our clients in Fintech, HealthCare and Broadcast Media industries. We are obsessed about innovations and their implementation into our processes, so we could provide effective and market competitive solutions to industry leaders and startups with creative ideas. Our company delivers remarkable results, which generate immediate value for your business. On time. Up to your specs. According to the budget. We offer creative, elegant and cost-efficient solutions even for the most complex business problems. By partnering with Romexsoft, you experience the benefits of a high-performing in-house team with no overhead costs involved. Our software engineers, UX designers and PMs will closely work with at every project stage to deliver top-notch results. Our agile approach and collaborative environment fosters efficient communication and creative problem solving. We offer both smart customization of pre-developed project and full-cycle custom software development to match your unique requirements. We build products to win markets, generate the top ROI for you and offer seamless experience to your customers.