This project was pursuing an increase in user acquisition by implementing a complete redesign and improvement of the customer journey as well as improvement of site performance by shifting to Kentico MVC platform. Business wanted to make the site look modern and target any possible devices providing their users with an outstanding experience. Additionally, being content-heavy, the old site demonstrated a lack of performance.

Most of the challenges were related to the fact that content editors got used to Kentico Portal Engine and were looking for the features they've got used to with the previous platform. In most cases, those were some web parts and widgets.

With Kentico MVC provides we've got way much better control over the page's HTML output allowing to build much cleaner, lighter and SEO-friendly markup meanwhile does not set any limitations for UI developers allowing them to build literally whatever they need. Kentico MVC is built on a newer and modern framework (compared to previous versions) it shows much better performance out of the box providing really fast public pages as well as an administration section.

Features: content management, product catalog, integrations with internal product inventory and image service, web farm