TimeOutdoors encourages and enables your time outdoors, whatever that might mean to you. From trekking and cycling to adventure races and paddleboarding, they are creating a broad and diverse community of people who want to embrace an active lifestyle outdoors. The goal of timeoutdoors.com rebuild was to increase engagement with adventurers and offer them a variety of interesting activities and events, significantly improving user experience with personalization and overall performance increase. Additionally, extend capabilities for business partners as well as improve their experience.

Kentico Xperience 13 enables the use of the latest technologies for the development of websites and web solutions. Developers can leverage the newest tooling and APIs introduced by the .NET technology for building ASP.NET Core MVC sites and custom libraries. E-Commerce features allow us to easily build shopping cart, orders management, invoices and payments. Marketing automation in Kentico Xperience 13 makes creation and management of the automation processes intuitive, easy, and reduces the time needed to execute initiatives. Content personalization allowed us to supply the most relevant offers to the users based on their interests and preferences.

ASP.NET Core by default provides much better site speed and performance, but adding caching on multiple levels of caching and CDN for delivering of media makes it lightning fast.

As a result, we got a site that helps business partners and editors easily publish and manage their events, adventures, and clubs on the public live site. Also, users can find information about what they are interested in and register for activities outdoors. After the release of the new version increase in site visitors by around 17%, sales by 12%, and decreased bounce rate by 21%. The overall performance grew by 15-18% depending on the device and Google's ranking is constantly growing.