Our team developed Sony Atlas for Sony Music corporation. The solution is designed to process large volumes of data to create reports containing holistic information on a predefined sample. The key audience of the project consists of marketers who need to get comprehensive information on customer preferences to make data-driven decisions aimed at promotion of music or other brands.

How it works: Several times a year, Sony Music conducts survey containing 50+ multiple choice questions regarding respondent’s music consumption and different aspects of life. The amount of respondents is 30-35 thousand. Questions vary from survey to survey. We get a CSV file listing all answers. When data is uploaded to database, it is processed to prepare for searching. Platform users can run search based on availability of certain answers in a survey (i.e. all respondents who like Artist A and are customers of Brand B). The search result is a detailed report describing different aspects of life of the result audience – favorite artists and music genres, hobbies and life values, favorite brands and media titles.