Challenge
To capitalize on the emerging multi-million dollar "reputation management market" in the small/midsized business space by building a self-service SaaS platform designed for non-technical end users - yet capable of evaluating more than 200 variables - including reputation, local SEO performance, social engagement, competitor benchmarking, reviews and comments, business listing analysis, and locator traffic.
Solution
Transparent Partnership: Greg was thoroughly involved at every step in the product development process ensuring his vision for the platform was aligned with engineering. Because Perfectial uses an Agile approach, he participated in all aspects of the dedicated team's progress. Social Platform Integration | Single Sign-On Dashboard: A key part of Brandify’s success hinged on integration with external social platforms. Perfectial successfully integrated the SaaS platform with Yelp, Facebook, 4Square, Twitter, YouTube and LinkedIn, as well as Google, Bing, and Yahoo. Location Based Competitive Review: Greg empathized with local merchants, realizing local competitors were the most significant. Perfectial developed the capability to calculate the location of the customer and compare competitors' ratings and offers using advanced analytics accessible through a universal dashboard. Results SaaS platform evaluating more than 200 variables - reputation, local SEO performance, social engagement and competitor benchmarking. 40% reduction in cost over domestic engineering rates Acquisition achieved post launch
In November 2019, four well-established companies with unique cultures, backgrounds and strengths merged into one global IT company to transform industries.
Together, we are more than 4500 professionals with over 20 years of experience in the area of IT and digital transformation. Avenga maintains a total of 27 locations in Europe, Asia and the USA. Avenga is backed by funds managed by Oaktree Capital Management L.P. and Cornerstone Partners to further expand internationally.
Avenga is a global IT and digital transformation champion. We deliver strategy, customer experience, solution engineering, managed services and software products. We understand the complexities of modern markets and translate them into real business solutions for pharma & life sciences, insurance, finance, automotive, and real estate with more to come. Our mission is to shake up the conventional IT market. We are a prosperous software development company delivering customized services and solutions throughout the full application development lifecycle; from identification of business requirements to UI/UX design, engineering, and system testing to cloud deployment. Whether you are a startup company or are getting ready to introduce a new business application, e-commerce website, innovative tool, or mobile application - our team of 4500 highly skilled and experienced architects, project managers, engineers, and testers is agile enough to seamlessly engage with your team at any stage of the project. Our clients who include DataXu, JaspeLabs, Where2GetIt, Brandify, BuzzTarget, Cove Financial, Contraqer, Bedade and more.