Challenge
The commercial real estate space is a diverse, distributed and fragmented. Many agents use multiple tools for listing, email marketing and property search. BuzzTarget founders realized the need for a 3-in-1 marketing platform to simplify the process, thereby helping property owners, agents, tenants and alike get deals done faster.
Solution
Easy to use interface for broad spectrum of use cases BuzzTarget’s founders engaged Perfectial to help flesh out business requirements for multiple use cases and technical requirements by user-group including agent, broker, finance companies and more. Since many agents are often low-tech users, intuitive, easy to setup accounts and listings were paramount. Perfectial’s UI/UX team worked with BuzzTarget to create multiple interface designs for each use case.
Third party integration to boost market reach This process was complimented by development the platform’s Web API to integrate easily and effectively with third party applications. Social networks like LinkedIn enable agents to market directly their existing contacts while GoogleMaps integration allows for physical location visualization of property location. To further evangelize and market the listings within BuzzTarget, Perfectial built a WordPress plugin to easily allow for integration into third-party blogs and websites.
Results
Actionable 3-In-1 marketing automation platform increasing efficiency & effectiveness of buy, sell and lease list process. 35% acceleration in time-to-market to coincide with major launch event
In November 2019, four well-established companies with unique cultures, backgrounds and strengths merged into one global IT company to transform industries.
Together, we are more than 4500 professionals with over 20 years of experience in the area of IT and digital transformation. Avenga maintains a total of 27 locations in Europe, Asia and the USA. Avenga is backed by funds managed by Oaktree Capital Management L.P. and Cornerstone Partners to further expand internationally.
Avenga is a global IT and digital transformation champion. We deliver strategy, customer experience, solution engineering, managed services and software products. We understand the complexities of modern markets and translate them into real business solutions for pharma & life sciences, insurance, finance, automotive, and real estate with more to come. Our mission is to shake up the conventional IT market. We are a prosperous software development company delivering customized services and solutions throughout the full application development lifecycle; from identification of business requirements to UI/UX design, engineering, and system testing to cloud deployment. Whether you are a startup company or are getting ready to introduce a new business application, e-commerce website, innovative tool, or mobile application - our team of 4500 highly skilled and experienced architects, project managers, engineers, and testers is agile enough to seamlessly engage with your team at any stage of the project. Our clients who include DataXu, JaspeLabs, Where2GetIt, Brandify, BuzzTarget, Cove Financial, Contraqer, Bedade and more.