Long-term Activities Among our long-term activities for the client, the basic content marketing strategy is creating a Health and Recipes Blog in cooperation with the client. We have been working on continuously improving on-page SEO for the client’s website for years now and we have also been strategically building links to improve the off-page SEO and organic performance of the blog and website as a whole. We have also been setting up and optimizing paid ad campaigns through Google Ads. We have been using Dynamic Search Ads in conjunction with Expanded Text Ads and Responsive Search Ads. We have implemented Google Shopping as a cornerstone of driving ready-to-purchase visitors and Smart Bidding to automate and increase efficiency. Innovations in 2020 ● We have reacted to fluctuations in organic traffic due to the Google Medic Update, and because our content is health-oriented, we acknowledged, that we have been publishing in the YMYL segment. In reaction, we have introduced in-depth articles with advanced citations and a Sources section into the client’s blog articles according to Google’s E-A-T principles (Expertise, Authoritativeness, Trustworthiness). ● We have started to work closely with a Content Gap Analysis and an advanced Keyword Analysis to cover high-potential keywords with blog content ● We have also worked on improving Technical SEO: ○ Limited crawl budget tweaks ○ Content duplicities removal ○ Coordination of the launch of a Czech and Hungarian version of the e-shop including Hreflang links setup

● Launch of 6 new campaign with distinctive themes: ○ Mystery Campaign - with a landing page with a random coupon draw, shown to people who haven’t bought yet, a male and a female version ○ Back to the Gym - after the restrictions have been lifted ○ Awaken Your Immune System - a stable campaign now ○ Mega Sale Campaign - with 60% off in September ○ Black Friday ● Optimizing paid campaigns with PPC Bee and Custom Alerts in Google Analytics ● The use of 3 new videos in Youtube Ads: ○ Google Video Builder Tool Video (BETA Access) ○ Brand Video ○ Black Friday Sale Product Video

Results & evaluation Please relate these to the objectives stated above

We have exceeded our expectations and delivered great results for the client: ● YOY increase in organic traffic by 92.04% (Surpassing the goal by 53%) ● YOY increase in revenue from organic traffic by 27.79% (Surpassing the goal by 38%) ● YOY increase in revenue from digital ad campaigns by 130.54% (Surpassing the goal by 74%) ● YOY decrease in efficiency ratio (media spend on revenue share) by a third to 14.86% ○ Ad spend has increased YoY only by 50.42%, but revenue by a whopping 130,54%

● Ultimately, the 2020 ROI for Paid Search + Organic was 770%