The main goal of the content outreach campaign was to obtain at least: ● 5 backlinks to our agency website / every year (including 2020) ● 3 of these backlinks should be from one of the TOP20 online Slovak media according to IAB (Interactive Advertising Bureau Slovakia) monitoring ● Increase the overall traffic to the agency blog - acquire at least 7000 pageviews in December 2020 + January 2021 The total budget for the promotion of the blog post was 40€/year, including 2020. The total budget for all 5 years was 190€. All media mentions were acquired free of charge.

Target audience The blog posts with infographics were created with the intention of reaching the widest possible range of Slovak media outlets and their readers / viewers / listeners: ● tabloid media ● opinion-forming media ● marketing media ● radio stations ● TV stations

Strategy Get as many valuable backlinks from the most popular Slovak media outlets through quality and shareable content (infographics) and a well-thought-out outreach strategy. Implementation & creativity This campaign is exceptional thanks to the execution of all steps from planning, topic and format selection, content creation and timing, all the way to communication with the media.

Year 2020 Article Results The results of the 2020 article exceeded our expectations and delivered more than double the results we hoped for: ● 12 new links acquired. Goal surpassed by 140%. ● 6 of these links are from the TOP20 Slovak media outlets according to IAB monitor. Goal surpassed by 100%. ● 14 168 pageviews acquired between Dec 28th 2020 - Jan 16th 2021. Goal surpassed by 100%) The Whole 5-Year Series The series as a whole surpassed our targets multifold and delivered exceptional results: ● 54 new referring domains acquired ● 135 acquired backlinks ● 40 backlinks from domains with Ahrefs Domain Rating over 70 ● 4 900+ interactions on Facebook ● Value of online media coverage acquired estimated at 90 000 € ● Social shares from the most followed accounts in Slovakia ● Interview in the most-watched TV news during prime time ● Mentions on several radio stations ● 66 000+ pageviews on the agency website ● Total reach of the infographics estimated at 1 million people.