“Take your time” doesn’t apply to testing business ideas. If companies aim to get ahead of competitors, they need to test their hypotheses fast. And the timeframe for “fast” has shrunk over the past years. Back in the pre-GenAI era, it was fine to spend up to 8 weeks working on the wireframes, low-fidelity prototypes, and then high-fidelity ones. In 2025, with all AI capabilities available, even two weeks is a luxury.
For our client, a French SaaS startup, speed to proof could make or break their fundraising efforts. They had an idea of an applicant tracking system (ATS) with the workflows tailored to French labor laws, local data regulations, equal opportunity compliance, etc.
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