Reaching half a million of Facebook users by a single Flash post
Year: 2013
Brief
Client asked both to inform their customers about the beginning of a winter sale and to collect an email database for the later campaigns.
Insight
Users are more likely to engage with a brand on social network if it’s easy and useful for them, so we made an engaging way to get their emails and inform them about the sale.
Solution
We created a Facebook flash post so that the users could interact and try to guess which piece of clothing belongs to which store. After making 3 right guesses in a row, they would get a gift card to shop in Akropolis, so it got really engaging.
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.