GF DAKAR RALLY 2015
Tripling the popularity of the Dakar Rally in Lithuania by a single campaign.
About
Brief
Each year “General Financing” is sponsoring Lithuania’s Dakar rally team and our task was yet again to stimulate users to follow and support the team online.
Insight
Lithuanian coat of arms – Vytis – was successfully used in a previous Dakar campaign, so we continued using it this year to bond the nation and our rally team.
Solution
To make this integrated campaign more personal, we divided its website into 4 stages, letting people to indulge themselves in various events online. At first, people could add their Facebook profile pictures to a blazon sticker, which was later put on the rooftop of Lithuanian racing car. Then users could send their wishes for the racers, watch the live-stream of Dakar and then participate in a New Year’s resolution contest.
Results:
In 2015 this integrated campaign tripled the Dakar rally’s popularity in Lithuania. Due to fully optimized media and remarketing campaign, dakaras.gf.lt appeared first in the Google search and outran the original dakar.com website.
- Not providedSize in euros
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Ad Fingers Portfolios
Company Description
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.
Company Information
- Ad FingersCompany Name
- 20Number of Employees
- English, LithuanianSpoken Languages
- http://www.adfingers.com/Website
- [email protected]Email
- 2008Year Founded
- LithuaniaHeadquarters
