Brief
Lithuania’s mobile operators are always competing by their low price offers and promotions, so in a war field like this you have to act fast. We had to prepare a blitz campaign after getting our brief just 1 week before the actual launch of a new LABAS offer.
Insight
To reach as many people as possible we decided to prepare a set of fully optimized Google AdWords, YouTube and Facebook campaigns.
Solution
We renewed design of the former LABAS landing page and set up a combined Google, Youtube and Facebook campaign in just one week. It had to reach most of our target audience and maximize the number of visits to the landing page.
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.