Brief
Volfas Engelman introduced their new wheat beer to the market and wanted to present a proper way of drinking it and saluting each other. Our task was to promote this new beer and its drinking etiquette online.
Insight
It was important not only to present the new „Balta Pinta” wheat beer, but also the right way it should be consumed, so we decided to portray it in an interactive landing page design.
Solution
We built a scrolling website where users got to know how to taste the new beer by interacting with its elements. The traffic was generated by a Facebook campaign and banners, all promising a small gratification gift at the end of a website. Whomever scrolled to the very bottom – got a brewery’s certificate and could win a beer glass after registering.
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.