Year: 2013
Brief
Our main task was to build brand awareness and strengthen Gorenje brand’s image among Lithuanians.
Insight
Gorenje is constantly investing in innovation and design of their products. In turn, technology is taking over an increasing amount of everyday tasks and is becoming more human.
Solution
We decided to create a single futuristic look out of the images of Gorenje fans, so we made a Facebook application where users could upload their pictures. All the images were automatically merged after each uploaded picture, so an average face resembling the participants was seen at all times. Later on, 5 selected participants went to a professional photo shoot and their portraits were merged into one final look of a Gorenje’s robot. This image was then used for the promotional material of four new product collections.
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.