Brief
When Krasta Auto introduced new MINI Hatch to Lithuanian market, our task was not only to inform its potential purchasers, but also to invite them to test-drive it. We had to set up an online campaign where everyone would get a chance to feel what driving a new MINI really means.
Insight
MINI Cooper has always been rather a car that you have to get in a relationship with (although, not a very serious one), than just a vehicle. We decided to make a campaign that would give everyone the taste of driving the new Mini Hatch, instead of just letting everyone know it’s already here.
Solution
We built a video website for the new MINI’s experience and made attractive banners that generated page visits. In this way everyone could virtually drive through the streets of Europe until they reached Krasta Auto in Vilnius and then could register for a real test-drive.
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.