BMW xDrive
Brand new BMW campaign via Facebook.
About
Brief
Smart all-wheel drive system, xDrive, ensures that your BMW has the best possible traction at all times. The problem was – very few Lithuanians would know that. So while increasing the sales for the BMW retailer in Lithuania, “Krasta-Auto”, we also had to promote this new feature of their cars.
Insight
The decision making process of whether to buy a car takes long – 6 months on average. So during this short (3 months) campaign we optimized media channels in such way that we would reach as much of our target audience as possible. The BMW’s driver is self-confident, hedonistic, loves driving, so we built a campaign based on a sleek design and strong call to action.
Solution
While building main website for this campaign, we had launched a temporary one in order to not detain sales. We’ve set a media strategy that let us reach the widest audience possible and then we’ve picked those users that we wanted to engage. Finally, we’ve communicated certain offers to the people we’ve chosen and invited them to register and test drive new BMW cars with xDrive system.
- Not providedSize in euros
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Ad Fingers Portfolios
Company Description
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.
Company Information
- Ad FingersCompany Name
- 20Number of Employees
- English, LithuanianSpoken Languages
- http://www.adfingers.com/Website
- [email protected]Email
- 2008Year Founded
- LithuaniaHeadquarters
