Aciety

OPERA “MANON LESCAUT”

Selling out tickets to the opera by advertising prohibited neurosurgical procedure.

About

Brief

We had to promote Puccini’s opera “Manon Lescaut” and to increase its ticket sales on a very low budget basis.

Insight

Lobotomy was a neurosurgical procedure that helped to cut off people feelings in order to avoid unwanted emotions. Formerly it was awarded with a Nobel Prize, but prohibited afterwards. “Manon Lescaut” is a story of a young woman trying to choose between love and wealth, so we decided to spice things up by suggesting this neurosurgical procedure as a way out.

Solution

Campaign kicked off with a teaser announcement about a lobotomy clinic, which was soon to be opened in Lithuania.

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