GENERAL FINANCING
Reinventing digital identity for General Financing.
About
Brief
Client wanted to modernize their former website by facelifting its design and improving an overall user experience and content management system.
Insight
Website needed a fresh start, so we started from a scratch. We decided to create a whole new digital identity of the brand and to integrate a modern content management system (CMS) to its website.
Solution
We created a digital brandbook for client’s web appearance and built a website where its content is integrated with General Financing inner IT system. We also linked all the social profiles of the brand and directed their news traffic straight to the website.
Results
We created new General Financing logo, digital brandbook and all the guidelines for their web appearance and communication. In accordance with what we had done, we then renewed and modernized their corporate website. So now it is both good looking AND smart – CMS was integrated with General Financing’s inner IT system and all the social profiles of the brand were linked, so their news traffic flows straight to the website.
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Ad Fingers Portfolios
Company Description
Everything gets digitally connected at an ever increasing pace. This transition is both thrilling and alerting – it opens up many new ways of communication and sales, but it also requires a fundamental change in thinking.
Ad Fingers agency has a deep focus on these three services:
DIGITAL CAMPAIGNS - digging deep into your business, setting up goals and costs, delivering creativity in combination with technology, setting up the multichannel, implementing the tracking/ reporting tools and launching the rocket, this is how we do it! We approach a digital campaign as a battle, to win a war (market share) we have to win a certain amount of battles each year.
USER EXPERIENCE services - it's all about the experience now. We have to dig in and understand the personas and their journeys so that we could stand out in the market delivering world class experience. There is no local competition anymore as Google, Facebook and Amazon set the benchmark around the globe.
ADVANCED TRACKING services - organizations figured out how to collect tons of data, we call them data trash cans. The key thing here is to name the goal fist, to understand what kind of data and amounts should be tracked down so that we could benefit by saving costs or increasing sales volumes in further actions.
We have long term experience working with clients from these sectors: telco, finance, FMCG, automotive, real-estate, DYI, and apparel.
Company Information
- Ad FingersCompany Name
- 20Number of Employees
- English, LithuanianSpoken Languages
- http://www.adfingers.com/Website
- [email protected]Email
- 2008Year Founded
- LithuaniaHeadquarters
